BSN FESTIVE WEB FILM SERIES : PENGACAU RAYA
An on-going web series where storytelling and brand messaging combine effortlessly to really stir things up on social media.
It began with a simple story of unity on the occasion of Hari Raya involving a Chinese Boy married to a Malay Girl, that stole the hearts of Malaysians.
Every episode touched on a different phase in their lives and how BSN played a part in it.
Case Study:
Pengacau Raya:
Pengacau Raya Cina:
Pengacau Balik Raya:
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