LAZADA: Team Selling Since Lazada had never promoted their selling platform to small and medium sized enterprises, Malaysians weren't aware that it is also a platform that inspires small business owners and first-time online entrepreneurs to grow their businesses to the next level. This led to Lazada being known as a shopping platform where only buyers, those in “#TeamBuying”, visit.
So we launched the #TeamSelling campaign. This campaign aimed to inform sellers that Lazada is also a selling platform, and convince them that they can uplift their business with Lazada University, Lazada’s very own digital sales program and workshop that focus on 3 main pillars of business - Trust, empowerment, growth.