BSN’S MALAYSIA NATIONAL DAY : KUCING HAPPY PINDAH
Problem:Due to circumstances beyond our control, more and more Malaysians are looking for ways to leave the country in search of greener pastures. In conjunction with Malaysia’s National Day, BSN wanted to demonstrate that there is no place like home, and what we can control is having a positive outlook.
Solution:
We had to do something drastic.
And what could be more drastic than telling everyone that Malaysia’s favourite feline, Kucing Happy, wants to leave the country. We told Malaysia that Kucing Happy, a social media celebrity in his own right, wants to migrate. We asked them where he should migrate to, and why. In follow-up episodes, Kucing Happy addressed these suggestions, with his own quirky reasons on why he thinks Malaysia is a better place.
Case Study Video: