INTI TEACHER’S DAYS CAMPAIGN : THE REPORT CARD OF HAPPINESS
Problem:
When students complete secondary school and are looking to further their education, INTI College was far from a Top-Of-Mind consideration.Idea:
So INTI needed to connect with one of the main influencers behind a student’s college choice – their teacher.
The INTI Report Card Of Happiness, a nationwide campaign that got the students to turn the tables on their teachers.Through a call-to-action web film, we ask students to grade their teachers.
A for Awesome.
B for Brilliant.
C for Cool.
D for Delightful.
E for Excellent.
F for Fantastic.
Case Study Video:
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