BUANG BALIK RAYA

Festive season means film season.
And often, these films feature problems and obstacles that prevent families from spending time together during Eid.
In our campaign, we used these crises to our advantage. We recreated crisis scenes in iconic and popular Malaysian Eid films, but with our own twist. We showed how Grab helps you spend more time with your family, and less time worrying about the Eid preparations. 

CASE STUDY VIDEO


FILM


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