CHINESE NEW YEAR : THE YEAR OF YOU (PERSONAL PROJECT).
The Lunar New Year is a huge celebration in Malaysia. While other brands focused on cliche topics like togetherness, happiness, reunions and traditions, we decided to do something different.In the Lunar Calendar, 2019 is the year of the pig. In a parody of Budweiser's Real Men of Genius series of advertisements from the '90s, we gave a shoutout to the people who are the very definition of pigs/swine.
Note: Pig = Babi in the local languange.
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